World-leading indoor snow operator BONSKI has signed a Memorandum of Understanding (MOU) to run Winter Sports World.
The agreement was signed at Guangzhou Sunac Snow Park, Guangdong Province, China, this afternoon in the presence of the NSW Minister for Trade Anoulack Chanthivong, underscoring the project’s growing significance.
It’s a significant milestone for the $700M landmark attraction, the biggest private tourism development in Australia and the most significant visitor economy investment ever delivered in Western Sydney.
Winter Sports World managing director Peter Magnisalis said the partnership reflects growing international confidence in Western Sydney under the global spotlight and confirms the project’s appeal.
“This is Western Sydney’s moment. We’re bringing world-class snow experiences to the community’s doorstep and unlocking enormous economic opportunities that will be felt for generations," he said.
“The world’s leading indoor snow operator choosing to partner with us shows the scale and significance of what Winter Sports World will deliver for our community.
“Winter Sports World will create thousands of jobs, bring new visitors into the region and give Western Sydney a tourism asset that is world-class.”
BONSKI, which operates some of the most advanced indoor snow centres internationally, said Western Sydney’s growth and global connectivity made it the ideal home for a flagship Australian destination.
President of BONSKI Lu Peng said: “Western Sydney is a thriving and dynamic region in Australia, and the strategic positioning of Winter Sports World further enhances the appeal of a project of this scale.
“We look forward to contributing our professional expertise to create a ski destination that attracts visitors from across the globe.”
With all planning approvals already secured, the project is shovel-ready and expected to create:
- More than 2,700 new jobs (half during construction, the rest ongoing including hospitality, tourism, maintenance, sport and recreation roles).
- A $222M annual injection into the local economy ($2.5B over the first decade of operation).
- New pathways for young people in Western Sydney into STEM, winter sports, tourism, events and hospitality careers.
Located just 15km from the new Western Sydney International Airport, research shows Winter Sports World will become a cornerstone of the region’s visitor economy, driving overnight stays, local spending and momentum for new hotels, dining, retail and entertainment.
The attraction is expectred to attract more than 1.3 million visitors locally and from interstate alone while the proximity to Western Sydney International Airport unlocks the international market which is yet to be factored into the forecasts
Winter Sports World will deliver opportunities rarely accessible to Western Sydney families including affordable year-round real snow, learn-to-ski programs, school and sporting pathways and recreational experiences traditionally limited by distance and cost.
Penrith and the broader Western Sydney community are set to reap the benefits, with the attraction strengthening the region’s growing reputation as the adventure capital of NSW.
Mr Magnisalis said the MOU signing marked the beginning of an exciting new chapter.
“Winter Sports World is something our community deserves. It’s an asset that brings investment, visitors and opportunities into our region.
“Today’s milestone moves us closer to seeing shovels in the ground and Western Sydney on the world stage.”
Winter Sports World has entered its capital-raising phase, with national and international investor interest already strong.
ABOUT WINTER SPORTS WORLD
Winter Sports World is a $700M indoor snow resort to be built at Penrith. Australia’s first indoor snow resort will be an anchor tourism attraction for the Western Sydney visitor economy.
Delivering year-round snow experiences, significant job creation and strong tourism uplift, Winter Sports World is expected to attract more than 1.3 million visitors annually. It incorporates advanced sustainability measures including chemical-free real snow, energy-efficient systems and net-zero operational goals. Winter Sports World will position Western Sydney as a globally competitive destination for sport, tourism and hospitality.
Visit: www.wintersportsworld.com.au
ABOUT BONSKI
BONSKI is a global leader in indoor snow operations, managing many of China’s and the world’s largest and most advanced indoor snow centres. With deep expertise in high-volume alpine environments, the group delivers full operational services spanning snowmaking, guest experience, safety systems, commercial optimisation and energy-efficient performance.
BONSKI is recognised for operating mega-domes at scale and implementing world-leading sustainability and refrigeration technologies. As a trusted partner to governments and developers, the group supports projects from commissioning through to long-term management, ensuring efficient operations, strong commercial outcomes and exceptional visitor experiences.
